Hoody / 03

Oftt berlin fashion menswear womenswear organic sustainability brand Germany

 

History of the hoody

The hooded sweatshirt was born of modest origins in 1919.

It made the leap from practicality to personal style when athletes started to give their track gear to their girlfriends to wear. Just as they are today, high schools were a breeding ground for popular fashion, and soon sportswear caught on. 

Fast forward to the mid-Seventies, when hip-hop culture was developing on the streets of New York City. Eric “Deal” Felisbret, one of the early graffiti writers, recalls the hoodie popping up on the scene around 1974 or 1975. “The people that wore them were all people who were sort of looked up to, in the context of the street,” recalls Deal, who says graffiti writers used the hoodie to keep a low profile, and break-dancers wore it “to keep their bodies warm before they hit the floor.”

Over time, hip-hop, punk, and skate cultures found common ground in the distaste that society had for them. They could all relate to being harassed by the cops and getting hard looks by adults. And so the hoodie was further interwoven with a culture of defiance. 

Hoody of today

Youth culture, urban style, and race are united by a symbolic item of clothing, singling the hoodie out can be problematic. It’s very difficult to strike the hoodie from our social fabric without excluding the same cultures that have adopted it.

For Oftt, we have created our own version in 100% premium heavyweight cotton fleece, featuring kangaroo pocket, flatlock seams, super soft heavyweight diagonal loopback fleece weighing 500grams. As usual, it is pre-washed to prevent shrinkage and retains a boxy relaxed fit. Hoodies for days!

The heavyweight hooded raglan sweatshirt is available for purchase now.