Denim: Naturally grown with Rainwater

History of the Jeans Have you ever wondered about the origins of your favourite pair of jeans? Jeans are made of a fabric called denim. The name “denim” comes from the name of a sturdy fabric...

A message from our founder

Hello from Berlin, The world has slowed down. We believe in every situation there is something to learn and turn into something positive. We are using this time to reset and rethink the way we...

Hoody / 03

The first (hooded) sweatshirt Initially hoods were added to sweatshirts to keep workers warm during the bitter winters in Upstate New York in the 1930's. Shortly after, supplied as sports kit including sweatshirts to the...

Our Production

Everything that we use and do often naturally has an impact on our lives, our environment and on the planet. We focus on products that we use often, to improve them and make them functional,...

THE 10

10 items you wear often.

The Sweatshirt / 02

  Few style evolutions have been as remarkable as that of the sweatshirt. From its origins in Medieval Europe to its powerful presence in today’s fashion world, the sweatshirt has become both a style icon...

The Harrington / 09

  Originally known as the Baracuta G9, it has become a classic piece since the 1930s. People from all cultural backgrounds have been wearing the Harrington jacket because of its versatile look and functionality. Perfectly...

The Straight leg trousers / 07

Are you the one that “wears the pants” in the family? The term pants or trousers have always been referred to masculinity and power. In the early hay days, men of medieval Europe wore snug-fitting...

The installation: What we do often

The installation: What We Do Often, explores the impact our clothes have on us, and ultimately, the planet. In an apartment setting, it begins in a bathroom where you are encouraged to consider your water consumption, then...