Our production in Portugal

We work with GOTS certified factories in Portugal frequently and aim to use less water consumption, natural dyes, and environmentally friendly production techniques. We are proud to produce our collections...

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News

Corduroy : warmth and durability

Corduroy : warmth and durability

History of Corduroy Corduroy evolves from the ancient cotton weave known as ‘fustian’. This manufactured textile existed for thousands of years before it came to acquire the name of corduroy...

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Cold water often

Cold water often

"Everyday I take a cold shower" Thanks to the mentoring of „The Iceman“ Wim Hof, our founder and creative director Ashley Marc Hovelle (Ash Hov) starts every day with a...

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oftt often raw denim jeans and jacket grown with rainwater

The Jeans / 08

History of the Jeans Have you ever wondered about the origins of your favourite pair of jeans? Jeans are made of a material called denim. The name “denim” comes from...

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Garment care

Garment care

10% of a home’s electricity goes to washing and drying clothes. Washing clothes at 30°saves 40% energy. Washing clothes The less frequent, the better! It depends on how you wear...

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A message from our founder

A message from our founder

Hello from Berlin, The world has slowed down. We believe in every situation there is something to learn and turn into something positive. We are using this time to reset...

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Hoody / 03

Hoody / 03

  History of the hoody The hooded sweatshirt was born of modest origins in 1919. It made the leap from practicality to personal style when athletes started to give their...

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Our production in Portugal

Our production in Portugal

We work with GOTS certified factories in Portugal frequently and aim to use less water consumption, natural dyes, and environmentally friendly production techniques. We are proud to produce our collections...

Read more →

The Sweatshirt / 02

The Sweatshirt / 02

  Few style evolutions have been as remarkable as that of the sweatshirt. From its origins in Medieval Europe to its powerful presence in today’s fashion world, the sweatshirt has...

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The Harrington / 09

The Harrington / 09

  Originally known as the Baracuta G9, it has become a classic piece since the 1930s. People from all cultural backgrounds have been wearing the Harrington jacket because of its...

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