History of the Jeans
Have you ever wondered about the origins of your favourite pair of jeans?
Jeans are made of a material called denim. The name “denim” comes from the name of a sturdy fabric called “Serge de Nîmes”, initially made in Nîmes, France. Weavers of Nîmes tried to reproduce the cotton corduroy that was famously made in the city of Genoa, in Italy. With trial and error, they ended up developing another twill fabric that became known as denim.
In 1920's, jeans became popular amongst cowboys, miners and other male workers that needed clothes that would last long and withstand wear and tear.
In 1930's Vogue magazine featured its first model in denim on the cover, hinting that jeans could be a fashion statement, and not just practical clothing.
The 1960's launched the beginning of the free love movement that embraced the casual blue jean, seen to represent freedom. Double denim made its first appearance as a fashion trend, and jean jackets became standard hippie uniform.
The 2000's Denim became a fashion staple once again and so in 2020 we created:
DENIM GROWN WITH RAINWATER
Saves up to 90% water*
Which equals 6,000 litres, enough for one person to drink over two years.
It's about working with nature.
Our jeans and denim jacket are made of Raw Organic denim.
Designed in Berlin and made in Portugal.