The installation: What we do often

The installation: What We Do Often, explores the impact our clothes have on us, and ultimately, the planet. In an apartment setting, it begins in a bathroom where you are encouraged to consider your water consumption, then moves to a dressing room, where a mirrored call to action asks you to think about ‘what you wear often’.

Here you can view the 10 categories of oftt wardrobe staples before continuing to a peaceful reflection space which shows a short film invoking the journey you could take as an oft-wearer. In-keeping with the brand’s ethos, every decision and material in the installation has been consciously chosen to be as sustainable as possible.

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With Fashion Council Germany and Bikini Berlin

for the German Sustain Concept

BIKINI BERLIN | Concept Shopping Mall